Beer, Beer, & Better Beer | HopCat

Beer, Beer, & Better Beer

Light beer drinkers are welcome at HopCat, too
Joe Sonheim, BarFly Ventures Director of Marketing | July 15, 2019
Light Beer

Beer MeThe next time you stop into HopCat, you may notice that we’ve expanded our beer selection to include a few light beers. The reason we have introduced these brews (about 3% of our total beer list) is because of consumer demand. More than drinking the beers that we love, we want to make sure any guest coming in our doors can find the beer that THEY love.

We don’t expect everyone to love craft beers at first taste. When I first started drinking beer I believed PBR was the “proof God loves us and wants us to be happy” and Founders Porters tasted like week old licorice (I’ve grown, Founders. I love you!!) However, the more I spent time in Michigan breweries like Vivant, Grand Rapids Brewing Company, White Flame, Green Bush, and many more, I quickly converted to the creative craft community.

We believe there are many people out there like early 20s Joe that pledge allegiance to Miller Lite simply because they’ve never tried Huma Lupa Licious. That’s why you’ll NEVER have one of our amazing HopCat team members judge anyone for their beer purchase but, if you’re interested, they would be happy to make a great recommendation based off your personal taste. Big fan of Bud? You might enjoy Waypost Brewing Co’s “Table Beer” Blonde. Parched for PBR? Try a sample of Perrin’s “Gold.”

If you’d like to chat more about craft beer, hit me up at jsonheim@barflyventures.com. Or, better yet, we can grab a pint. If it’s a short conversation, I’ll have an Apex Predator Saison. If we’re hanging out for a while, I’ll have a couple of PBRs.

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Lager Love & Hazy Everything: Our Craft Beer Predictions For 2019
By Adam Roberts, HopCat Regional Beverage Program Manager | January 21, 2019

craft beer in 2019

Every January, beer media publications are full of predictions about what will unfold in the ever-changing world of craft beer during the coming year. Adam Roberts — HopCat’s Regional Beverage Program Manager and a Certified Cicerone — looks into his hazy crystal ball and offers some insight into the beer-style trends that are likely to shape the industry in 2019:

While I’m extremely hopeful that the next big beer trend will be something exciting like a Peanut Butter Brut IPA w/ Sea Salt & Glitter, realistically these predictions might be a little less thrilling. Here’s what I think we’ll see in the always evolving beer world in 2019.

LAGERS

I feel that light, crisp, and refreshing beers have been on the uptick the past few years. The beer schnob (yes, schnob) in all of us has come full-circle and can appreciate just how amazing a well-done Pilsner can be, especially when that’s what the day calls for. I see this continuing into 2019. As long as we don’t overdo it, and revert back to the days of one style fits all, I am fine with this continuing trend.

WHEAT BEERS (aka the original hazy beers)

Not so much a trend as an overlooked fan favorite, I think that wheat beers are right up there with lagers in terms of popularity. Even in the off-season when the breweries bring out their darker, stronger seasonal offerings, I find myself drinking wheat beers. I feel that few breweries notice this, but Michigan-based Bell’s brewing co. makes a winter seasonal, Winter White, and that’s what I’m drinking right now. Take note, breweries. The original “hazy beers” are here to stay!

IPAs

I don’t see standard American IPAs going anywhere anytime soon, despite some predictions to the contrary. They continue to top the most popular beer lists in the many markets. Will they ever stop? This isn’t a trend, this is a fact. People love their favorite IPAs. The trend that continues is the variation to the style we are seeing:

New England-Style IPAs – New England IPAs have experienced an unforeseen boom over the last few years with just about every brewery jumping on the bandwagon, and for good reason. They aren’t quite done yet. The thirst is still there. I think we’ll continue to see new brands pop up in this category through 2019.

Milkshake IPAs - Take a New-England Style IPA, add some lactose (milk sugar) and your favorite fruit. Boom. What you have is a delicious variation on the New-England style. I think you’ll see a few more of these coming out.

Brut IPAs – While not quite as popular as the New-England explosion, I’d wager that we’ll continue to see growth in this sub-category. Brut IPAs utilize an enzyme to convert sugar into much more digestible forms for the yeast, resulting in a bone-dry finish. The secret here (shhhh) is to add a little orange juice and make yourself the best-tasting beermosa you’ve ever had. Brut IPAs are so champagne-esque that the combo works almost too perfectly. Try it and enjoy the trending. Yum.

Hazy everything - With the boom of the New-England IPA style came the trend to haze up everything. Pale Ales, Double IPAs, even lagers. Wait for it. The hazy oatmeal stout is sure to be next.

FLAGSHIP BRANDS

Just like I noted on Lagers, the beer schnob in us all has also come full-circle, and can appreciate just how amazing a well-done core brand can be. Instead of searching for the newest thing, the experienced beer geek has found their favorite, and will drink it over and over again, because it’s good. I expect to see a resurgence in the importance of highlighting flagship brands again. Just look up #FlagshipFebruary.

BIGGEST TREND

Quality craft beers and amazing variety will continue to trend high. Lucky us! Drink up.

 

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What's so good about Belgian beer?
By Adam Roberts, HopCat Regional Beverage Program Manager | July 17, 2018
Belgians, Sours

Belgian National Day is July 21

Belgium is one of our favorite beer-producing nations, and we love our Belgian beers here at HopCat. So much, in fact, that we’re throwing a daylong party on Saturday, July 21st, at every HopCat locations, which happens to coincide with their national holiday. There’s more to celebrate than just Belgium’s strong finish in the World Cup. Here’s a little background on why we’re flying the Belgian flag this week.

Why do we celebrate Belgian National Day?

Belgian National Day can be considered their independence day. We celebrate at HopCat because, without having declared independence, Belgium may have been ruled by another country and lost much of their heritage and culture, including their beer culture!

Belgium produces some of the most interesting, complex, and unique beers styles in the world, using many traditional techniques, processes, and ingredients that have been stiflingly modernized in much of the rest of the world. Belgium holds a special place in every beer lover’s heart because they have been able to maintain much of their traditional beer heritage, a heritage that produces beers unlike anywhere else in the world. We celebrate that!

What distinguishes Belgian beers?

Belgian beers have a great deal of diversity. It’s just not as easy as saying THIS makes it a Belgian beer, besides the fact that it’s brewed in Belgium. However, very generally speaking, Belgian beer styles are known for the contributions from Belgian yeast strains that produce particularly peppery, spicy, herbal notes. Lighter to darker, and almost everything in between will have some of this spicy character. Tripels, Dubbels, Belgian Strong Ales, Belgian Blondes, you name it, all with a particularly Belgian taste thanks to contributions from the yeast.

Another yeast that Belgium is known for is Wild yeast, which comes from, you guessed it, the wild. Most of the funky sour styles that are produced in Belgium are a result of a process called spontaneous fermentation. When making the wort, instead of pitching yeast into it, brewers keep in a large bathtub-like container called a coolship and open the windows, letting the wild yeast floating around in the air to take hold. Because of special microflora in certain areas, interesting, unique, and delicious results can be obtained.

Belgium is also well known for its hop varieties. Belgium grows some specific varieties that are aromatic and herbal, but not overly bitter. The hop varieties balance and blend into the other flavors rather than being a focal point like the hops native to some other countries.

Processes are a huge part of what makes a Belgian beer so tasty as well. Boils last two to five hours or even longer. That’s unheard of in most countries, where boils tend to last an hour and a half at most. Some styles like Lambics age their hops for up to three years before using them -- again unheard of in most countries.

What’s the deal with the monks?

Don’t forget about the monks! Many of Belgium’s styles originated from Trappist breweries where the beer is still made today, entirely brewed by the monastic community. They brew beer for their sustenance, with all profits going back to their abbeys or donated to provide social services.

What are some entry-level Belgian beers for novices?

Stuff everyone will like:

  • Lindemans Framboise – Sweet, sour, and fruity raspberry flavors; brilliantly reddish purple. A marvelous beer that is great in cocktails. It’s lower in alcohol, but add a shot of chocolate vodka, and tell me you don’t love it.
  • Saison Dupont – Very approachable  for entry-level drinkers, but die-hards love it too. A well respected, highly rated, traditional saison in all its peppery, super-carbonated glory. Rate Beer gives it a 98/100

How about for the more experienced Belgian fan?

These are darker, luscious and full, perfect for the moderate Belgian enthusiast:

  • St. Bernardus ABT 12 – Brown sugar, raisin, bitter chocolate. Rated 100/100
  • Chimay Premiere – Sparkling , toffee, dry finish. Excellent. Rated 98/100.

And some picks for the sour/funky lover:

  • Monk’s Café – Only brewed once a year. Tart, but not overly sour. Cherry notes. Dry finish. Red wine drinkers often find this pleasant, and sour lovers…love it.
  • Rodenbach Classic – A lighter, less tart, very approachable entry level sour. Made from a blend of 75% young to 25% aged sour, the young beer expresses more fruit and cherry flavors, whereas the aged beer provides a subtle tart balance. They’re aged in gigantic wood barrels known as Foeders, and their vinous oak character attracts wine drinkers.
  • St. Louis Gueze – One of the only Gueuzes available on draft in America. Dry, fruity apple and peach flavors. Tart and funky. Earthy, wood and hay notes are present in this delicious entry-level funky beer.
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